Digital Transformation of Rangi Bawri with Branzo
Background:
Rangi Bawri, a burgeoning fashion brand, aimed to establish a significant online presence that resonated with its core values – vibrancy, empowerment, and the spirit of modern Indian women. The challenge was to translate the brand’s physical allure into digital charm, appealing to a broad audience while maintaining the brand’s unique essence.
The challenge of project
Lack of cohesive brand identity across digital platforms.
Underperforming e-commerce website with poor user engagement.
Inconsistent messaging and content strategy on social media.
Low brand visibility and customer engagement online.
Absence of a unified customer experience from discovery to purchase.
Solutions by Branzo:
Branding Overhaul:
Branzo developed a robust branding strategy that included a refreshed logo, color scheme, and a brand voice that echoed Rangi Bawri’s philosophy. This new identity was consistently integrated across all digital touchpoints.
E-commerce Website Redesign:
The Rangi Bawri website was completely overhauled for a premium, user-friendly experience. This included intuitive navigation, improved product visualization, and seamless checkout processes.
Content Strategy:
A comprehensive content strategy was put in place, aligning with the brand’s voice and story. High-quality product photos, engaging descriptions, and storytelling narratives were developed to captivate and connect with the audience.
Social Media Management:
Branzo curated a social media plan that leveraged high-engagement platforms like Instagram and Facebook. Campaigns were designed to showcase products, share brand stories, and engage with users through interactive content.
Digital Marketing:
Targeted ad campaigns, SEO, and email marketing were implemented to increase brand visibility and drive traffic to the website. Custom analytics were used to refine strategies continually.
Unified Customer Experience:
Branzo ensured that every digital interaction with Rangi Bawri – from browsing to unboxing – was cohesive, memorable, and aligned with the brand’s premium positioning.
Outcome:
A 150% increase in organic website traffic within six months.
Social media following grew by 300%, with engagement rates skyrocketing.
Online sales increased by 80%, with a significant rise in repeat customers.
Customer satisfaction scores rose, with a decrease in cart abandonment rates by 40%.
Rangi Bawri established itself as a significant online fashion brand with a distinct identity and loyal customer base.
Conclusion:
Branzo’s strategic approach to Rangi Bawri’s digital journey led to measurable success. The brand is now synonymous with style and empowerment, thanks to a well-crafted digital experience that resonates with modern women who dare to wear and unleash their true selves.
About Branzo:
Branzo is a creative consultancy that empowers brands through transformative digital experiences. We believe in crafting journeys that connect, engage, and